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334 pages • missing pub info (editions)
ISBN/UID: 9780471496069
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 14 February 2001
Description
How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this ground...
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334 pages • missing pub info (editions)
ISBN/UID: 9780471496069
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 14 February 2001
Description
How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this ground...
Community Reviews
Content Warnings