Public Relations: A Values-Driven Approach by Charles Marsh, David W. Guth

Public Relations: A Values-Driven Approach

Charles Marsh, David W. Guth

564 pages first pub 2008 (editions)

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Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive pri...

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