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missing page info • first pub 2010 (view editions)
ISBN/UID: 9781405180191
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
By considering strategy as a creative process (and vice versa), the authors define ‘creative strategy’ as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw exp...
Community Reviews
Content Warnings
missing page info • first pub 2010 (view editions)
ISBN/UID: 9781405180191
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
By considering strategy as a creative process (and vice versa), the authors define ‘creative strategy’ as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw exp...
Community Reviews
Content Warnings