Scan barcode
260 pages • first pub 2003 (editions)
ISBN/UID: 9780749444334
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: Not specified
Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" int...
Community Reviews Summary of 32 reviews
Moods
Pace
fast 50%
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
260 pages • first pub 2003 (editions)
ISBN/UID: 9780749444334
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: Not specified
Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" int...
Community Reviews Summary of 32 reviews
Moods
Pace
fast 50%
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.