Ideas que pegan: Made to stick by Various
Ideas que pegan: Made to stick

Various

Ideas que pegan: Made to stick

Various

233 pages first pub 2006 (editions)

nonfiction business psychology informative reflective medium-paced
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Description

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated fact...

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