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296 pages • missing pub info (editions)
ISBN/UID: 9780749481568
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 July 2018
Description
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a ...
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296 pages • missing pub info (editions)
ISBN/UID: 9780749481568
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 July 2018
Description
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a ...
Community Reviews
Content Warnings