Theory of the Gimmick: Aesthetic Judgment and Capitalist Form by Sianne Ngai

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

Sianne Ngai

401 pages first pub 2020 (editions)

nonfiction philosophy challenging reflective medium-paced
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Description

A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism.Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musi...

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Community Reviews Summary of 11 reviews

Moods

challenging 75%
informative 75%
reflective 50%
funny 25%

Pace

slow 100%

Average rating

3.36

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