Cracking Creativity: The Secrets of Creative Genius by Michael Michalko

Cracking Creativity: The Secrets of Creative Genius

Michael Michalko

309 pages first pub 1998 (view editions)

nonfiction business psychology self help informative medium-paced
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Description

The field of business creativity is gaining more and more attention as new and better ideas, products and services emerge. This text presents strategies and ideas that should prove useful for all those seeking that first great marketing idea.

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