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256 pages • first pub 2003 (editions)
ISBN/UID: 9781576601471
Format: Hardcover
Language: English
Publisher: Bloomberg Press
Publication date: 27 November 2003
Description
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that bec...
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256 pages • first pub 2003 (editions)
ISBN/UID: 9781576601471
Format: Hardcover
Language: English
Publisher: Bloomberg Press
Publication date: 27 November 2003
Description
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that bec...
Community Reviews Summary of 2 ratings
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.