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344 pages • missing pub info (editions)
ISBN/UID: 9780749465117
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 October 2013
Description
Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and e...
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344 pages • missing pub info (editions)
ISBN/UID: 9780749465117
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 October 2013
Description
Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and e...