Classical Rhetoric and Modern Public Relations: An Isocratean Model by Commonwealth Professor of Religious Studies Charles Marsh, Charles Marsh
Classical Rhetoric and Modern Public Relations: An Isocratean Model

Commonwealth Professor of Religious Studies Charles Marsh, Charles Marsh

Classical Rhetoric and Modern Public Relations: An Isocratean Model

Commonwealth Professor of Religious Studies Charles Marsh, Charles Marsh

208 pages first pub 2012 (editions)

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This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern hav...

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