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314 pages • missing pub info (view editions)
ISBN/UID: 9780749449391
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 01 May 2007
Description
Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets is geared toward older consumers while 80 percent goes to reachi...
Community Reviews
Content Warnings
314 pages • missing pub info (view editions)
ISBN/UID: 9780749449391
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 01 May 2007
Description
Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets is geared toward older consumers while 80 percent goes to reachi...
Community Reviews
Content Warnings