Take a photo of a barcode or cover
—
Robert K. Merton, Marjorie Fiske Lowenthal
210 pages • first pub 1971 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
Community Reviews
Content Warnings
—
Robert K. Merton, Marjorie Fiske Lowenthal
210 pages • first pub 1971 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
Community Reviews
Content Warnings