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Mass Persuasion: The Social Psychology of a War Bond Drive
—
Robert K. Merton, Marjorie Fiske Lowenthal
—
Robert K. Merton, Marjorie Fiske Lowenthal
210 pages • first pub 1971 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
psychology
challenging
informative
medium-paced
Description
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
Community Reviews
Content Warnings
Mass Persuasion: The Social Psychology of a War Bond Drive
—
Robert K. Merton, Marjorie Fiske Lowenthal
—
Robert K. Merton, Marjorie Fiske Lowenthal
210 pages • first pub 1971 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
psychology
challenging
informative
medium-paced
Description
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
Community Reviews
Content Warnings