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280 pages • first pub 1999 (view editions)
ISBN/UID: 9788574130040
Format: Paperback
Language: English
Publisher: futura
Edition Pub Date: Not specified
Description
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketi...
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280 pages • first pub 1999 (view editions)
ISBN/UID: 9788574130040
Format: Paperback
Language: English
Publisher: futura
Edition Pub Date: Not specified
Description
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketi...
Community Reviews
Content Warnings