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170 pages • missing pub info (editions)
ISBN/UID: 9781631570476
Format: Paperback
Language: English
Publisher: Business Expert Press
Publication date: 12 January 2015
Description
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitio...
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170 pages • missing pub info (editions)
ISBN/UID: 9781631570476
Format: Paperback
Language: English
Publisher: Business Expert Press
Publication date: 12 January 2015
Description
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitio...