Sales Promotion Decision Making: Concepts, Principles, and Practice by Steve Ogden-Barnes, Stella Minahan

Sales Promotion Decision Making: Concepts, Principles, and Practice

Steve Ogden-Barnes, Stella Minahan

170 pages missing pub info (editions)

nonfiction business economics
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Description

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitio...

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