Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck by Chip Heath, Chip Heath, Dan Heath
Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck
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Chip Heath, Chip Heath, Dan Heath
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Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck

Chip Heath, Chip Heath, Dan Heath

304 pages • first pub 2006 (editions)

nonfiction business psychology informative reflective medium-paced
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NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before ...

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