Attention Economy: Understanding the New Currency of Business by John C. Beck, Thomas H. Davenport

Attention Economy: Understanding the New Currency of Business

John C. Beck, Thomas H. Davenport

272 pages first pub 2001 (editions)

nonfiction business technology informative fast-paced
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In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--bot...

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