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272 pages • missing pub info (editions)
ISBN/UID: 9780072865967
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 January 1988
Description
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand M...
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272 pages • missing pub info (editions)
ISBN/UID: 9780072865967
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 January 1988
Description
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand M...