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241 pages • missing pub info (editions)
ISBN/UID: 9780470422106
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 May 2009
Description
Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understa...
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Content Warnings
241 pages • missing pub info (editions)
ISBN/UID: 9780470422106
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 May 2009
Description
Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understa...
Community Reviews
Content Warnings