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422 pages • first pub 2007 (editions)
ISBN/UID: 9780077386436
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 February 2007
Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study res...
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422 pages • first pub 2007 (editions)
ISBN/UID: 9780077386436
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 February 2007
Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study res...