People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt by Martin Butler

People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

Martin Butler

252 pages missing pub info (editions)

nonfiction business economics
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Description

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and...

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