Brand Atlas: Branding Intelligence Made Visible by Joel Katz, Alina Wheeler

Brand Atlas: Branding Intelligence Made Visible

Joel Katz, Alina Wheeler

144 pages missing pub info (view editions)

nonfiction business economics informative fast-paced
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"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." --The Influential Marketing Blog (...

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