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Strategic Marketing Planning by Colin Gilligan, Richard M. S. Wilson

Strategic Marketing Planning

Colin Gilligan, Richard M. S. Wilson

552 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing ...

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