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198 pages • missing pub info (view editions)
ISBN/UID: 9780313263620
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 18 January 1991
Description
Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielde...
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198 pages • missing pub info (view editions)
ISBN/UID: 9780313263620
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 18 January 1991
Description
Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielde...