Digital Metrics Playbook: Measuring Your Online Branding Strategies by Michelle Read, Enrique Quevedo, Avinash Kaushik, Daniel Besquin
Digital Metrics Playbook: Measuring Your Online Branding Strategies

Michelle Read, Enrique Quevedo, Avinash Kaushik, Daniel Besquin

Digital Metrics Playbook: Measuring Your Online Branding Strategies

Michelle Read, Enrique Quevedo, Avinash Kaushik, Daniel Besquin

94 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being c...

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