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Global Alliances in Tourism and Hospitality Management by Dimitrios Buhalis, John C. Crotts

Global Alliances in Tourism and Hospitality Management

Dimitrios Buhalis, John C. Crotts

174 pages missing pub info (editions)

nonfiction business economics travel informative medium-paced
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Description

Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliance...

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