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779 pages • first pub 1997 (view editions)
ISBN/UID: 9780072536768
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyo...
Community Reviews
Content Warnings
779 pages • first pub 1997 (view editions)
ISBN/UID: 9780072536768
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyo...
Community Reviews
Content Warnings