The Admirable Company: Why Corporate Reputation Matters So Much and What It Takes to Be Ranked Among the Best by Paul Turner, Michael Brown

The Admirable Company: Why Corporate Reputation Matters So Much and What It Takes to Be Ranked Among the Best

Paul Turner, Michael Brown

248 pages • first pub 2009 (editions)

nonfiction business economics informative medium-paced
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Description

The authors draw upon a wealth of detailed research in Britain, America and other regions to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years.

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