The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse by Eric Mintzer, Rich Mintzer

The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse

The Business Storybook

Eric Mintzer, Rich Mintzer

192 pages • missing pub info (editions)

nonfiction business economics history informative medium-paced
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What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become ...

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