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152 pages • first pub 2000 (editions)
ISBN/UID: 9780471650225
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 02 April 2004
Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working...
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Content Warnings
152 pages • first pub 2000 (editions)
ISBN/UID: 9780471650225
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 02 April 2004
Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working...
Community Reviews
Content Warnings