Lean Agile Marketing: How to Become Agile and Deliver Marketing Success by Brian Raboin, Peter Billante

Lean Agile Marketing: How to Become Agile and Deliver Marketing Success

Brian Raboin, Peter Billante

280 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Contains a realistic and actionable guide to applying Agile processes in marketing, including practical examples and more detailed case studies of how Agile was applied in marketing teams which illustrates practical application from start to finis...

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