Compassion, Inc.: How Corporate American Blurs the Line Between What We Buy, Who We Are, and Those We Help by Mara Einstein

Compassion, Inc.: How Corporate American Blurs the Line Between What We Buy, Who We Are, and Those We Help

Mara Einstein

240 pages • first pub 2012 (editions)

nonfiction informative medium-paced
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Description

Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as...

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