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634 pages • missing pub info (view editions)
ISBN/UID: 9781118509081
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 12 May 2014
Description
A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the imp...
Community Reviews
Content Warnings
634 pages • missing pub info (view editions)
ISBN/UID: 9781118509081
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 12 May 2014
Description
A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the imp...
Community Reviews
Content Warnings