Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Ken Burbary, Chuck Hemann

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Ken Burbary, Chuck Hemann

272 pages • first pub 2013 (editions)

nonfiction business informative slow-paced
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Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why Good news: neither have your competitors. It's hard But digital marke...

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