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290 pages • first pub 2011 (editions)
ISBN/UID: 9780749465049
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 03 January 2012
Description
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first ti...
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290 pages • first pub 2011 (editions)
ISBN/UID: 9780749465049
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 03 January 2012
Description
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first ti...