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272 pages • first pub 2020 (view editions)
ISBN/UID: 9781250782199
Format: Paperback
Language: English
Publisher: St. Martin's Griffin
Edition Pub Date: 16 February 2021
This book is ideal for curious readers fascinated by real-world tales of underdog startups that outsmart industry giants through innovative strategies in e-commerce and branding.
Description
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of...
Community Reviews
Moods
informative: 100%
reflective: 100%
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272 pages • first pub 2020 (view editions)
ISBN/UID: 9781250782199
Format: Paperback
Language: English
Publisher: St. Martin's Griffin
Edition Pub Date: 16 February 2021
This book is ideal for curious readers fascinated by real-world tales of underdog startups that outsmart industry giants through innovative strategies in e-commerce and branding.
Description
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of...
Community Reviews
Moods
informative: 100%
reflective: 100%
Pace
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.