Idol to Icon: The Creation of Celebrity Brands by Gerrie Lim

Idol to Icon: The Creation of Celebrity Brands

Gerrie Lim

224 pages first pub 2005 (editions)

informative reflective medium-paced
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Description

The surreal world of celebrity branding is exposed in this provocative and fascinating look into how personalities evolve into iconic brands that are worshiped by millions. The importance of creating a larger-than-life image in retaining admiratio...

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