Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset by Noel Capon
Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
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Noel Capon
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Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

Noel Capon

480 pages • first pub 2001 (editions)

nonfiction business economics informative medium-paced
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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or strategic accounts have now become a company's most important...

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