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missing page info • first pub 2000 (editions)
ISBN/UID: 76092034070
Format: Hardcover
Language: English
Publisher: FT Press
Publication date: 29 December 2000
Description
Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a fo...
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Content Warnings
missing page info • first pub 2000 (editions)
ISBN/UID: 76092034070
Format: Hardcover
Language: English
Publisher: FT Press
Publication date: 29 December 2000
Description
Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a fo...
Community Reviews
Content Warnings