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192 pages • first pub 2005 (view editions)
ISBN/UID: None
Format: Paperback
Language: English
Publisher: Cyan Communications
Edition Pub Date: 01 October 2005
Description
Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating...
Community Reviews
Content Warnings
192 pages • first pub 2005 (view editions)
ISBN/UID: None
Format: Paperback
Language: English
Publisher: Cyan Communications
Edition Pub Date: 01 October 2005
Description
Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating...
Community Reviews
Content Warnings