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The Behaviorally Informed Organization by Dilip Soman, Catherine Yeung

The Behaviorally Informed Organization

Dilip Soman, Catherine Yeung

324 pages missing pub info (view editions)

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Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial i...

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