Demonstrating To Win!: The Indispensable Guide for Demonstrating Complex Products by Robert Riefstahl

Demonstrating To Win!: The Indispensable Guide for Demonstrating Complex Products

Robert Riefstahl

344 pages first pub 2000 (view editions)

business informative slow-paced
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The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existin...

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