The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin, Geoffrey A. Moore

The New Influencers: A Marketer's Guide to the New Social Media

Paul Gillin, Geoffrey A. Moore

238 pages • first pub 2007 (view editions)

nonfiction business informative slow-paced
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Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, an...

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