How To Write An Inspired Creative Brief: 2nd Edition by Howard Ibach

How To Write An Inspired Creative Brief: 2nd Edition

Howard Ibach

missing page info Add in missing page information first pub 2015 (editions)

business informative inspiring slow-paced
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Description

A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-ho...

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