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352 pages • first pub 2012 (editions)
ISBN/UID: 9780814743508
Format: Hardcover
Language: English
Publisher: New York University Press
Publication date: 21 January 2013
Description
How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been r...
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352 pages • first pub 2012 (editions)
ISBN/UID: 9780814743508
Format: Hardcover
Language: English
Publisher: New York University Press
Publication date: 21 January 2013
Description
How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been r...