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Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line by Philip Kotler, David Hessekiel, Nancy Lee

Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line

Philip Kotler, David Hessekiel, Nancy Lee

missing duration info Add in missing duration information • first pub 2012 (editions)

nonfiction business informative medium-paced
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Description

Businesses can do well by doing good--Kotler, Hessekiel, and Lee show you how Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable adv...

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