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368 pages • missing pub info (view editions)
ISBN/UID: 9781473919495
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 04 February 2017
Description
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science...
Community Reviews
Content Warnings
368 pages • missing pub info (view editions)
ISBN/UID: 9781473919495
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 04 February 2017
Description
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science...
Community Reviews
Content Warnings