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Branding the Nation, the Place, the Product by

Branding the Nation, the Place, the Product

Routledge Studies in Human Geography

176 pages missing pub info (editions)

nonfiction science
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Description

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility...

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