Event Studies: Theory, Research and Policy for Planned Events by Donald Getz, Stephen J. Page

Event Studies: Theory, Research and Policy for Planned Events

Events Management

Donald Getz, Stephen J. Page

576 pages • missing pub info (editions)

nonfiction business economics travel challenging informative medium-paced
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Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events...

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