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232 pages • missing pub info (editions)
ISBN/UID: 9781567203882
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 November 2000
Description
Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research. He sees them as alternatives to the scienti...
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232 pages • missing pub info (editions)
ISBN/UID: 9781567203882
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 November 2000
Description
Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research. He sees them as alternatives to the scienti...
Community Reviews
Content Warnings